Alternative Press

Alternative Press

12/07/2019 Imbila Yesu newsletter 0

For most editors, the very existence of their indictment against the corporate white owned press gave rise to alternative press. The alternative press focused on Impoverished and poor black communities from the working class. The black disenfranchised hard working class was not accommodated because of the nationalistic ideology from the apartheid government and they did everything they could and still did not share the realities of the people so they did not care for the people. It was not as profit-orientated as the mainstream press. They did not do much of or get into advertising as it was not their main focus. They were not in to advertising, what they wanted to sell was the important stories that affected the working class people, they also wanted their press to be accessible to everyone. Due to lack of funds, lack of donors and collapse of organisations, alternative press could not be sustained. They did not have any money for distribution so the paper can go locally into townships to attract the black civil societies from the different types of neighbourhoods and it grew to be irrelevant and did not add anything to current struggle as people and the landscape changed over time to suit the structure of the new country and did not cope with adequate management and distribution of increased volumes of leftists.

By Youth Force

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